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ProjectsAboutPlayground
Arctic OasisHospitality Brand Identity, Booklet, 
Wayfinding, Package Design, Web Design
  • OGX Haircare
Package Design, Brand Identity, Retail, 
Transmedia Installation
  • Natural History Museum
Brand Identity, Publication, Wayfinding
Greenies (IP SOLD)
👥 Package Design, Promotion Video
Publication, Kinetic Poster, Transmedia Installation
👥 Package Design, Brand Identity, Illustration
  • Package Design, Brand Identity, 3D Render


©2020—2024 Liqi Liang All Rights Reserved 

NHM

Brand Identity, Publication, Wayfinding


Personal Project Not Affiliated with NHM
The Natural History Museum is dedicated to the study, preservation, and education of the natural sciences.

My intention in rebranding this hotel is to raise its luxury and showcase the harmonious connection between the cold baths, architecture, and the Lule River; therefore, I renamed Arctic Bath to Arctic Oasis.


Brand Mission： A fun and expressive rebrand would make NHM more appealing to younger demographics by making science feel exciting, hands-on, and accessible. Bright colors, interactive elements, and playful messaging can create an atmosphere of excitement, drawing in both children and young adults.


Logo:
The two different colors symbolize the river in varying conditions across seasons: blue represents the frozen river in winter, while green symbolizes the melting snow and the flowing water thereafter.
Before
After

Logo Ideation


Moodboard

Exhibition Icon



Stationery
Poster
Brochure
The lookbook introduces the hotel and its location. The transparency of the vellum jacket mimics the fog of the cold bath, while the circular frame is inspired by a top view of the main architecture.


Dimensions: 7”x11”
Page Count: 28 pages with 2 gate fold
Saddle Stich with vellum jacketThis book combines the graphic language I created with examples of experiences, ensuring readers understand the possibilities available to them. enriches their experience and allows them to reflect on their time at the hotel.

Touch pointThe primary materials used are wood for the door hanger, room keycard, and coaster, reflecting the architectural materials and inspiration behind the design.

The room keycard and coaster featuring the pattern of the main architecture, while the cardholder and activities handout use classic laid paper texture to mimic the wooden stick texture found in the architecture. Additionally, acrylic and wood keychains are used for wellness lockers, featuring room numbers and cabin types.


Spatial Design


Web Design
The website features a well-structured grid system that organizes complex information, including room reservations, activity bookings, and engaging storytelling about each location. This intuitive layout enhances usability by balancing functional details with captivating narratives, allowing users to easily navigate and connect with the unique experiences each destination offers.
Define MomentIn 12 weeks, I developed this project and learned how to create an animated web prototype using Figma. Throughout the process, I created multiple graphic iterations, allowing me to experiment and explore the project's potential regarding scale and interconnectedness.

Special thanks to the instructor Stephen Serrato
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