Beneath the Waves

Graphic Designer

Arctic OasisHospitality Brand Identity, Booklet,
Wayfinding, Package Design, Web Design

OGX Haircare

Package Design, Brand Identity, Retail,
Transmedia Installation

Greenies (IP SOLD)
👥 Package Design, Promotion Video

Beneath the Waves

Publication, Kinetic Poster, Transmedia Installation

Lucky Charms

👥 Package Design, Brand Identity, Illustration

Skinology

Package Design, Brand Identity, 3D Render

Publication, Poster, Transmedia Installation

Dimensions: 8”x10”
Perfect Binding; Silver Foil On Title
Interior: Mohawk superfine eggshell & vellum

This 160-page book explores the critical issue of ocean pollution. I approached the book's layout as a journey, beginning at the ocean's surface and gradually diving deeper into its depths. This sequence highlights how pollution and human waste impact different ocean layers, from surface waters to the ocean floor, illustrating the effects on marine life and underwater landscapes.

Concepts:

From the surface dive into the ocean, the book explores how ocean pollution has affected marine creatures from the 20th century to the present day. Each year, billions of pounds of trash and other pollutants enter the ocean.

Where does this pollution come from?
Where does it go?

Kinetic Posters:

Transmedia Installation

Process

Using two different types of fabric to create the layers of the ocean

Define Moment

Throughout this project, one of my key takeaways was learning how to effectively structure and sequence extensive content based on heavy research. Given the substantial amount of information, organizing it in a way that engages and informs the reader became essential.

Special thanks to the instructora Tracey Shiffman, Miles Mazzie

Greenies

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