Graphic DesignerRésumé
Linkedin Email
Instagram
ProjectsAboutPlayground
Arctic OasisHospitality Brand Identity, Booklet, 
Wayfinding, Package Design, Web Design
  • OGX Haircare
Package Design, Brand Identity, Retail, 
Transmedia Installation
Greenies (IP SOLD)
👥 Package Design, Promotion Video
Publication, Kinetic Poster, Transmedia Installation
👥 Package Design, Brand Identity, Illustration
  • Package Design, Brand Identity, 3D Render


©2020—2024 Liqi Liang All Rights Reserved 

OGX Haircare

Package Design, Brand Identity, Retail, Transmedia Installation
Personal Project Not Affiliated with OGX
OGX provides customized hair care for each individual with various lines of shampoo and conditioner inspired by hair salons, cleansing the scalp, and can be used for all hairstyles.

I aim to challenge myself by transforming poorly designed packaging into a sustainable solution that addresses key pain points.

Strategy DevelopmentElevating to appeal to modern millennials, making the line relevant to today’s newest consumer amongst the competition, that’s going to offer a calm and ritual line with an aesthetic style and sustainable for the consumers.
Design AttributesTo create a satisfying user experience with aesthetically pleasing and practical design, to turn every hair care ritual into a calming, inspirational moment.
LogoDraw inspiration from organic round forms to symbolize the sustainability of refillable and reusable features for OGX products. The 'G' can resemble a recycle symbol with an arrow.
Before
After
Color Palette & Pattern 
 Each color represents a collection, inspired by natural tones. The repeating graphic pattern extends each collection’s identity and serves as a key element on the secondary packaging.

IllustrationI created illustrations representing different scents and ingredients, displayed prominently on the front of the bottle.

Before and afterMany consumers voiced about unclear labeling, fragile caps, and bottles that are hard to squeeze. Therefore, I developed a packaging system that is easy to identify, use, and be sustainable.
Package Line UpRefill Pack of Shampoo & Conditioner | Shampoo & Conditioner | Hair Mask & Refill Pulp | Scalp Treatment | Oil Mist | Penetrating Oil
 
Refill System
 A reusable aluminum bottle can be refilled with a fully recyclable pouch for shampoo and conditioner. Additionally, a sustainable molded fiber pulp is used for hair mask refills.
Product Shot


User Scenario
Retail Display
The design of cardboard pack and countertop display that uses the brand’s colors as a bold visual block on the shelf. This will help the product and brand stand out among the competition.

In-Store InstallationWhen the consumer picks up on the product, it will change to the same product color and a few keywords to introduce the products, otherwise, it will function as a store decorator which changes the scene subtly.

Define MomentRedesigning OGX gave me a deeper understanding of the packaging design process. I progressed from 3D prototyping and rendering to creating rough foam prototypes, then moved to physical 3D printing, followed by multiple rounds of sanding and priming. I sourced custom spray paint to match the color palette and applied transparent labels to complete the final look.
Special thanks to the instructors Gerardo Herrera, Miles Mazzie
Back to top